Ge matrix10/20/2023 These two dimensions reveal likely profitability of the business portfolio in terms of cash needed to support that unit and cash generated by it. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share). BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential.
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |